The European Tech Alliance

Discover who is the European Tech Alliance (EUTA) in this one-pager.  Promoting home-grown tech businesses is central to achieving the European Union’s (EU) wider goals. With the right conditions, our companies can strengthen Europe’s resilience and technological autonomy, protect and empower users online, and promote Europe’s values of transparency, rule

Building Ethical Digital Interfaces: EUTA and MEP Alex Agius Saliba co-host workshop on consumer protection and the promotion of innovation

BRUSSELS, 7 November, 2023 – The European Tech Alliance (EUTA) co-hosted with MEP Alex Agius Saliba (S&D, MT) a workshop on “Building Ethical Digital Interfaces: How to protect consumers without hindering innovation”, in the European Parliament.  The event brought together policymakers, digital rights experts, academics, and representatives from both consumer

Data Act: Rushed Adoption Will Likely Harm Implementation

BRUSSELS, 28 JUNE 2023 – Late last night, European Union negotiators reached a “provisional political agreement” on the Data Act. This compromise between the European Parliament, the Commission, and the Council of Ministers paves the way for formal adoption of the regulation. The Data Act aims to harmonise rules unlocking

Position Paper on the Artificial Intelligence Act Ahead of Trilogue Negotiations

The European Tech Alliance (EUTA) fully supports the Artificial Intelligence Act’s (AIA) objective of promoting artificial intelligence (AI) innovation while mitigating the negative impact of “highrisk AI”. EU tech companies should be encouraged to develop and use innovative AI models to compete with global players and foster EU competitiveness. Adopting

Dark Patterns: Protecting consumers without hindering innovation

This article was written by Secretary General Victoria de Posson for the Competition Policy International’s TechREG Chronicle May Edition, under the title: Dark Patterns: Protecting Consumers Without Hindering Innovation. You can find the original here.   Abstract  There is a widespread consensus that design practices involving psychological manipulation and deceit

Passenger rights leader AirHelp joins European Tech Alliance

BRUSSELS, 31 MAY 2023 – Today, the world’s largest air passenger rights organisations, AirHelp, joins the European Tech Alliance (EUTA) as its newest member. The EUTA now counts 30 members from 14 European countries, representing the voice of European tech champions and scale-ups. The EUTA aims to contribute to smart