News - European Tech Alliance

Europe’s Tech Leaders Tell Brussels: One Market. One Rulebook. One Future.

Twenty C-levels from the European Tech Alliance (EUTA) members gathered in Brussels for the EUTA CEO Forum. Over the two days, they held high-level exchanges with European Parliament President Roberta Metsola, Executive Vice-President Henna Virkkunen, Commissioners Valdis Dombrovskis, Wopke Hoekstra and Michael McGrath, Directors-General Anthony Whelan (DG Competition) and Kerstin Jorna (DG Internal Market), and Member State representatives from France and Lithuania.

3 June 2026

Digital Fairness Act: Another layer, or a rulebook that works ?

Europe has one of the world’s strongest consumer protection rulebooks. The problem is not what is written down. It is that the rules are not enforced consistently across the Single Market. European tech companies, meanwhile, face overlapping obligations that hold back innovation and growth. The Digital Fairness Act should fix enforcement and clarify how existing rules fit together, not pile a new layer on top.
As the European Commission prepares its Digital Fairness Act (DFA) for end 2026, the European Tech Alliance (EUTA) shares Commissioner McGrath’s ambition for a DFA that is “both a pro-consumer and pro-business initiative” and must “not duplicate or fragment the existing rulebook”.

26 May 2026

Digital Omnibus: Time to go from simplification on paper to EU competitiveness in practice

The Digital Omnibus, the European Commission’s flagship package to simplify EU digital rules, is a genuine opportunity to make Europe’s digital rulebook clearer, more coherent and easier to work with, while ensuring the protection of users’ personal data and privacy. It contains real progress that European tech companies have long called for. It also contains provisions that, if left unchanged, would hold back the very competitiveness it is meant to unlock. As negotiations move forward, the European Tech Alliance (EUTA) urges co-legislators to preserve what works, and to fix what does not.

7 May 2026

AI Omnibus: EUTA welcomes extended timelines in the political agreement

The European Tech Alliance (EUTA), representing leading European-born tech companies, today responded to the outcome of the AI Omnibus trilogue political agreement.

7 May 2026

Valiuz joins the EUTA

The European Tech Alliance (EUTA) today announced that Valiuz is joining as its newest member, further strengthening the Alliance’s growing community of European and Europe-rooted technology companies.

4 May 2026

EUTA welcomes Commission’s plan for simpler, clearer and better enforced EU rules

The European Tech Alliance (EUTA) welcomes the Communication adopted today by the European Commission setting out an ambitious plan to make EU lawmaking simpler, clearer and better enforced. Several elements directly echo EUTA’s longstanding asks, and the plan marks a meaningful step towards a Single Market that European tech can build, deploy and scale across.

28 April 2026

Revising the AI Act: What Trilogue Must Get Right

Negotiations between the European Parliament, the Council and the Commission on the AI Omnibus have started. The decisions made in the coming weeks will determine whether the promise of simplification by the Commission and legislator is real, and can deliver tangible results for European innovators.

10 April 2026

Arrive joins the EUTA

The European Tech Alliance (EUTA) today announced that it is welcoming Arrive as its newest member, further strengthening the Alliance’s growing community of European and Europe-rooted technology companies.

Founded in Sweden in 2025 and built on more than 70 years of mobility innovation, Arrive brings together leading urban mobility brands including EasyPark, ParkMobile, RingGo, Parkimeter, Flowbird, YourParkingSpace, Parkopedia and Yellowbrick. With a team of over 4,000 employees, the company is present in more than 20,000 cities across 90 countries, and has more than 60 million yearly active users.

2 April 2026

Stella Meyer joins EUTA to support European tech companies

The European Tech Alliance (EUTA) is pleased to announce that Stella Meyer has joined as its newest Policy Officer. With a strong background in European tech policy and experience in a public affairs consultancy, think tank and the European Commission, Stella will support the association’s mission to represent the interests of European tech and digital companies operating in Europe.

1 April 2026

EUTA engages with Irish officials ahead of EU Presidency

The European Tech Alliance (EUTA) was in Dublin to discuss its policy priorities and the emerging agenda of the upcoming Irish Presidency of the Council of the European Union.

Discussions confirmed broad convergence on key issues, including regulatory simplification, smart and proportionate enforcement, and the development of a strong data-driven economy with accelerated AI adoption. Ireland also expressed a cautious approach to overly prescriptive regulatory initiatives and emphasised the importance of maintaining Europe’s global outlook.

26 March 2026

Omio joins the EUTA

The European Tech Alliance (EUTA) today announced that it is welcoming Omio as its newest member, further strengthening the Alliance’s growing community of European and Europe-rooted technology companies.

23 March 2026

Consumer protection: EUTA joins industry call to reset the Digital Fairness Act trajectory

The European Tech Alliance (EUTA) has joined a broad coalition of business associations in calling on the European Commission to reset the course of the upcoming Digital Fairness Act. Europe does not need more digital rules, it needs the existing ones to be fully enforced. The DFA’s preparatory work points towards additional layers of regulation in areas already extensively covered by European law, which risks contradicting the political commitments of simplification and competitiveness.

16 March 2026