News - European Tech Alliance

EU Member States agree on EU Payment Rules: EUTA calls for safeguarding innovation, security, and market fairness

The European Tech Alliance (EUTA) acknowledges the political agreement reached today by EU Member State representatives on the proposed revision of the EU payment services framework, an important milestone in modernising Europe’s financial ecosystem.

While this agreement is a welcome step toward improving digital payments across the EU, EUTA is concerned that key provisions remain unaddressed and could unintentionally hinder innovation, expose merchants to fraud, and impose disproportionate burdens on businesses.

18 June 2025

EUTA co-hosts high-level roundtable on the future of European e-commerce

As part of the Polish Presidency’s Digital Summit, the European Tech Alliance (EUTA), together with Classifieds Marketplaces Europe and Ecommerce Europe, co-hosted a high-level roundtable titled “Scaling European e-commerce: Smart regulation for a fair, resilient and sustainable Single Market.”

17 June 2025

EUTA calls for smarter and fairer rules to protect minors online

European tech companies strongly back the EU’s mission to create a safer digital world for minors, but warn that one-size-fits-all rules could backfire.

13 June 2025

EUTA CEO Forum 2025: European tech leaders unite for smarter regulation and stronger competitiveness

This week, the European Tech Alliance (EUTA) brought together 20 leading European tech CEOs and executives for the 2025 EUTA CEO Forum in Brussels. In its largest Forum to date, EUTA presented a united CEO Call for Action titled “One Market. One Rulebook. One Future.” to top European policymakers, advocating for a more competitive, trusted, and innovation-friendly European single market.

12 June 2025

The first-ever European Tech Summit: Championing European tech leadership at home and beyond

The European Tech Alliance hosted the European Tech Summit, which gathered top tech leaders, EU policymakers, and digital pioneers to explore how to unlock European tech leadership at home and beyond.

11 June 2025

Over 30 CEOs from European tech companies call for smarter EU rules: One market. One rulebook. One future.

On the occasion of the European Tech Summit, more than 30 CEOs from leading European tech companies have come together to issue a joint Call for Action, urging the EU to simplify and harmonise digital regulation across the continent.

11 June 2025

AI in the workplace: It’s time to implement, not duplicate

Artificial intelligence (AI) is transforming how we work, supporting people, creating new efficiencies, and helping companies of all sizes adapt in an increasingly competitive global economy. From optimising transport logistics to enabling smarter online shopping experiences, and supporting job-matching platforms and employee retention strategies, AI is already making a difference across Europe’s economy.

5 June 2025

International Digital Strategy: Time to act to empower European tech at home and abroad

The European Commission unveiled its Strategy on International Digital Policy, outlining a roadmap to reinforce the EU’s position as a global digital leader. The European Tech Alliance (EUTA) welcomes this ambitious vision and calls on the Commission to ensure that political commitments are translated into concrete, actionable measures that empower European tech companies to grow within the single market and beyond.

5 June 2025

AI is no longer just a competitive advantage, it’s a necessity

The European Tech Alliance (EUTA) welcomes the European Commission’s vision to make Europe a global leader in trustworthy AI. As outlined in the AI Continent Action Plan, the EU has taken an important step forward, but ambition must now be matched with action.

3 June 2025

EUTA engages with Danish leaders ahead of Council Presidency

With Denmark set to assume the Presidency of the Council of the European Union from July to December 2025, the European Tech Alliance (EUTA) travelled to Copenhagen to discuss the future of EU digital policy and how Europe can unlock the growth potential of its homegrown tech companies. Our discussions focused on ensuring that EU digital policy in the coming years creates the right conditions for innovation, growth and global competitiveness.

23 May 2025

Digital Fairness Starts with Smarter Enforcement

Over the past few weeks, we’ve explored some of the most debated issues in EU digital policy: dark patterns, addictive design, digital advertising, and subscription cancellations. These discussions often lead to calls for new legislation. But one message has been clear throughout this series: Europe doesn’t need more rules; it needs to make the existing ones work.

24 April 2025

EUTA applauds the DMA enforcement actions as a crucial step toward fair digital competition

Today, the European Commission has found Apple and Meta in breach of the Digital Markets Act (DMA). The European Tech Alliance (EUTA) applauds the decision of the European Commission which reaffirms the importance of safeguarding fair competition in digital markets, a cornerstone of the European Union’s vision for a dynamic and competitive economy.

23 April 2025