News

EU Member States agree on EU Payment Rules: EUTA calls for safeguarding innovation, security, and market fairness

The European Tech Alliance (EUTA) acknowledges the political agreement reached today by EU Member State representatives on the proposed revision of the EU payment services framework, an important milestone in modernising Europe’s financial ecosystem.

While this agreement is a welcome step toward improving digital payments across the EU, EUTA is concerned that key provisions remain unaddressed and could unintentionally hinder innovation, expose merchants to fraud, and impose disproportionate burdens on businesses.

EUTA co-hosts high-level roundtable on the future of European e-commerce

As part of the Polish Presidency’s Digital Summit, the European Tech Alliance (EUTA), together with Classifieds Marketplaces Europe and Ecommerce Europe, co-hosted a high-level roundtable titled “Scaling European e-commerce: Smart regulation for a fair, resilient and sustainable Single Market.”

EUTA CEO Forum 2025: European tech leaders unite for smarter regulation and stronger competitiveness

This week, the European Tech Alliance (EUTA) brought together 20 leading European tech CEOs and executives for the 2025 EUTA CEO Forum in Brussels. In its largest Forum to date, EUTA presented a united CEO Call for Action titled “One Market. One Rulebook. One Future.” to top European policymakers, advocating for a more competitive, trusted, and innovation-friendly European single market.

AI in the workplace: It’s time to implement, not duplicate

Artificial intelligence (AI) is transforming how we work, supporting people, creating new efficiencies, and helping companies of all sizes adapt in an increasingly competitive global economy. From optimising transport logistics to enabling smarter online shopping experiences, and supporting job-matching platforms and employee retention strategies, AI is already making a difference across Europe’s economy.

International Digital Strategy: Time to act to empower European tech at home and abroad

The European Commission unveiled its Strategy on International Digital Policy, outlining a roadmap to reinforce the EU’s position as a global digital leader. The European Tech Alliance (EUTA) welcomes this ambitious vision and calls on the Commission to ensure that political commitments are translated into concrete, actionable measures that empower European tech companies to grow within the single market and beyond.

AI is no longer just a competitive advantage, it’s a necessity

The European Tech Alliance (EUTA) welcomes the European Commission’s vision to make Europe a global leader in trustworthy AI. As outlined in the AI Continent Action Plan, the EU has taken an important step forward, but ambition must now be matched with action.

EUTA engages with Danish leaders ahead of Council Presidency

With Denmark set to assume the Presidency of the Council of the European Union from July to December 2025, the European Tech Alliance (EUTA) travelled to Copenhagen to discuss the future of EU digital policy and how Europe can unlock the growth potential of its homegrown tech companies. Our discussions focused on ensuring that EU digital policy in the coming years creates the right conditions for innovation, growth and global competitiveness.

Digital Fairness Starts with Smarter Enforcement

Over the past few weeks, we’ve explored some of the most debated issues in EU digital policy: dark patterns, addictive design, digital advertising, and subscription cancellations. These discussions often lead to calls for new legislation. But one message has been clear throughout this series: Europe doesn’t need more rules; it needs to make the existing ones work.