EUTA calls for smarter and fairer rules to protect minors online
European tech companies strongly back the EU’s mission to create a safer digital world for minors, but warn that one-size-fits-all rules could backfire.
13 June 2025
European tech companies strongly back the EU’s mission to create a safer digital world for minors, but warn that one-size-fits-all rules could backfire.
This week, the European Tech Alliance (EUTA) brought together 20 leading European tech CEOs and executives for the 2025 EUTA CEO Forum in Brussels. In its largest Forum to date, EUTA presented a united CEO Call for Action titled “One Market. One Rulebook. One Future.” to top European policymakers, advocating for a more competitive, trusted, and innovation-friendly European single market.
The European Tech Alliance hosted the European Tech Summit, which gathered top tech leaders, EU policymakers, and digital pioneers to explore how to unlock European tech leadership at home and beyond.
On the occasion of the European Tech Summit, more than 30 CEOs from leading European tech companies have come together to issue a joint Call for Action, urging the EU to simplify and harmonise digital regulation across the continent.
Artificial intelligence (AI) is transforming how we work, supporting people, creating new efficiencies, and helping companies of all sizes adapt in an increasingly competitive global economy. From optimising transport logistics to enabling smarter online shopping experiences, and supporting job-matching platforms and employee retention strategies, AI is already making a difference across Europe’s economy.
The European Commission unveiled its Strategy on International Digital Policy, outlining a roadmap to reinforce the EU’s position as a global digital leader. The European Tech Alliance (EUTA) welcomes this ambitious vision and calls on the Commission to ensure that political commitments are translated into concrete, actionable measures that empower European tech companies to grow within the single market and beyond.
The European Tech Alliance (EUTA) welcomes the European Commission’s vision to make Europe a global leader in trustworthy AI. As outlined in the AI Continent Action Plan, the EU has taken an important step forward, but ambition must now be matched with action.
With Denmark set to assume the Presidency of the Council of the European Union from July to December 2025, the European Tech Alliance (EUTA) travelled to Copenhagen to discuss the future of EU digital policy and how Europe can unlock the growth potential of its homegrown tech companies. Our discussions focused on ensuring that EU digital policy in the coming years creates the right conditions for innovation, growth and global competitiveness.
Over the past few weeks, we’ve explored some of the most debated issues in EU digital policy: dark patterns, addictive design, digital advertising, and subscription cancellations. These discussions often lead to calls for new legislation. But one message has been clear throughout this series: Europe doesn’t need more rules; it needs to make the existing ones work.
Today, the European Commission has found Apple and Meta in breach of the Digital Markets Act (DMA). The European Tech Alliance (EUTA) applauds the decision of the European Commission which reaffirms the importance of safeguarding fair competition in digital markets, a cornerstone of the European Union’s vision for a dynamic and competitive economy.
The European Commission is considering new rules in the name of “digital fairness” to ensure cancelling a digital subscription is as easy as signing up.
The principle is sound, and one that European tech companies fully support. But the idea that this requires new legislation is misplaced. The issue is not a lack of regulation, but a lack of legal clarity and enforcement.
Advertising powers the digital economy. It allows businesses of all sizes to reach the right audiences and helps keep online content and services accessible to users. Yet, ongoing regulatory debates risk undermining this model, particularly by restricting targeted advertising. This push comes despite an already dense EU and national regulatory framework. Europe doesn’t need more laws, it needs better enforcement of those already in place.