The European Tech Alliance (EUTA) enters 2026 with renewed momentum, announcing a new leadership team to steer the organisation through a pivotal year for Europe’s digital policy agenda.
As of 1 January 2026, Adam Jay, CEO of Vinted Marketplace, has been appointed President of EUTA, while Anna Mazur, EU Regulatory Affairs Senior Manager and Head of Brussels Office at Allegro, has been elected Chair of the Board. Both will serve a two-year term.
Leadership profiles
Adam Jay has been CEO of Vinted Marketplace since 2022, leading Europe’s largest C2C marketplace for second-hand fashion with a clear mission: to make second-hand the first choice worldwide. He previously held senior leadership roles at Expedia Group and Hotels.com, following earlier experience at BCG and in the travel sector. Adam holds a degree in PPE from Oxford University and an MBA from INSEAD.
Anna Mazur leads EU regulatory affairs for Allegro and heads the company’s Brussels office, covering platform regulation, consumer protection, competition, and product safety. Before joining Allegro, she worked in EU and national public administration in Brussels and Warsaw on digital and intellectual property policy. She holds a law degree from the University of Poznań and is a graduate of Poland’s National School of Public Administration.
The following can be attributed to EUTA President and CEO of Vinted Marketplace, Adam Jay:
“European tech does not lack ambition, talent, or ideas. What it lacks is a regulatory environment that allows companies to scale without being buried in complexity.”
“EUTA’s role is clear: push for a true Single Market, simpler and more coherent rules, and enforcement that works in practice. European tech companies want to compete globally, not spend their energy navigating fragmentation at home.”
The following can be attributed to EUTA Chair of the Board, Anna Mazur:
“Europe already has a dense and sophisticated digital rulebook. The real challenge is fragmentation, duplication, and uneven enforcement across Member States. This directly affects the ability of European tech companies to scale across the Single Market.”
“If we want a functioning Single Market, the priority must be to make existing rules work better together: consistently, proportionately, and fairly. Simplification is a competitiveness strategy for Europe.”
About the European Tech Alliance
EUTA represents leading European tech companies that provide innovative products and services to more than one billion users. Our 34 EUTA member companies from 16 European countries are popular and have earned the trust of consumers. As companies born and bred in Europe, for whom the EU is a crucial market, we have a deep commitment to European citizens and values.
With the right conditions, our companies can strengthen Europe’s resilience and technological autonomy, protect and empower users online, and promote Europe’s values of transparency, rule of law and innovation to the rest of the world.
The EUTA calls for boosting Europe’s tech competitiveness by having an ambitious EU tech strategy to overcome growth obstacles, making a political commitment to clear, targeted and risk-based rules, and enforcing rules consistently to match the globalised market we are in.
For media inquiries, please contact:Victoria de Posson, EUTA Secretary General
E-mail: victoria@eutechalliance.eu
E-mail: info@eutechalliance.eu
Phone: +32 476 25 08 16
www.eutechalliance.eu
