The European Commission is considering new rules in the name of “digital fairness” to ensure cancelling a digital subscription is as easy as signing up.
The principle is sound, and one that European tech companies fully support. But the idea that this requires new legislation is misplaced. The issue is not a lack of regulation, but a lack of legal clarity and enforcement.
Advertising powers the digital economy. It allows businesses of all sizes to reach the right audiences and helps keep online content and services accessible to users. Yet, ongoing regulatory debates risk undermining this model, particularly by restricting targeted advertising. This push comes despite an already dense EU and national regulatory framework. Europe doesn’t need more laws, it needs better enforcement of those already in place.
As digital services become central to everyday life, ensuring consumer well-being online is at the front and centre of European tech companies’ interest. Protecting users goes hand in hand with preserving user choice, encouraging innovation, and supporting the diversity of digital services that make the internet thrive. The key for Europe lies not in more rules, but in better enforcement: making sure existing protections deliver in practice, support responsible innovation, and uphold an internet that remains open, fair, and user-friendly.
The European Union (EU) has taken significant steps to tackle dark patterns – frequently understood as manipulative design tricks that nudge users into choices they didn’t intend, often for the benefit of service providers. At least 13 pieces of legislation already cover these practices.
The European Union (EU) is considering new rules in the name of “digital fairness”. But what’s needed isn’t more legislation, it’s better enforcement of the rules we already have.
While creating a fair and transparent digital environment is a goal we all share, piling on new rules is not the solution. The real challenge lies in enforcing and clarifying the protections that already exist.
The European Tech Alliance (EUTA) supports the European Commission’s ambition to position Europe as the AI continent. The AI Continent Action Plan outlines a strong vision, but it must now move from theory to practice: providing European tech companies with a clear, predictable, and risk-based framework.
The European Tech Alliance (EUTA) welcomes the European Commission’s proposals for the Payment Services Regulation (PSR) and the Third Payment Services Directive (PSD3) as a pivotal opportunity to build a more harmonised, innovative, and competitive payment landscape in Europe.
The European Tech Alliance (EUTA) is pleased to announce that Guénolé Carré has joined as its newest Policy Officer. With a strong background in European tech policy and experience in a public affairs consultancy, Guénolé will support the association’s mission to represent the interests of European tech and digital companies operating in Europe.
Today, the European Tech Alliance (EUTA) is proud to contribute to the European Commission’s consultation on the EU Start-up and Scale-up Strategy. Our recommendations focus on creating a thriving environment for European startups and scale-ups by simplifying regulations, improving access to financing, enhancing competitiveness, ensuring fair enforcement, and attracting top global talent.
As Europe shapes the future of artificial intelligence (AI) through the AI Act and the General Purpose AI (GPAI) Code of Practice, it faces a critical challenge: how to foster innovation while ensuring responsible AI governance.
The latest EUTA paper, Ensuring Europe’s Competitiveness: Key Principles and Actions for the GPAI Code of Practice, sets out the essential steps to ensure European companies can compete effectively on the global AI stage.
The European Tech Alliance (EUTA), together with Allegro, addressed the Council’s Working Party on Competitiveness and Growth, contributing to discussions on the European Commission’s initiative, “A Comprehensive EU Toolbox for Safe and Sustainable E-Commerce”.
The European Tech Alliance (EUTA) addressed the European Parliament’s Internal Market and Consumer Protection (IMCO) Committee, highlighting a key challenge: ensuring the effective enforcement of EU e-commerce and product safety legislation.
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