The European Tech Alliance (EUTA) supports harmonised rules unlocking the potential of data in Europe. We are enthusiastic about the opportunity to ensure fairness in the digital environment, stimulate a competitive data market, and open up opportunities for data-driven innovation.
The European data economy should reach its potential, in compliance with European rules including data protection and privacy laws and fully respecting European values. Europe’s data economy should support businesses’ competitiveness by allowing them to offer personalised products and services and by ensuring the protection of intellectual property rights.
EUTA President Adam Jay, with executives from Booking.com, HelloWork, OLX and Trivago, sets out three tasks for the Digital Omnibus. The European Tech Alliance (EUTA) today published a video in which its President Adam Jay, CEO of Vinted Marketplace, and executives from EUTA member companies set out what the Digital
Ahead of the COREPER vote on 26 June, the European Tech Alliance (EUTA) is leading a broad coalition of 15 European tech and digital associations, representing startups, scale-ups, retailers, and the wider European digital economy across Europe and beyond.
The coalition strongly supports the proposal’s stated objective to reduce compliance burdens so that European companies can spend more time building and scaling. Getting the file right matters more than getting it done quickly.
The Digital Omnibus, the European Commission’s flagship package to simplify EU digital rules, is a genuine opportunity to make Europe’s digital rulebook clearer, more coherent and easier to work with, while ensuring the protection of users’ personal data and privacy. It contains real progress that European tech companies have long called for. It also contains provisions that, if left unchanged, would hold back the very competitiveness it is meant to unlock. As negotiations move forward, the European Tech Alliance (EUTA) urges co-legislators to preserve what works, and to fix what does not.
The European Tech Alliance (EUTA) today published its position paper on the European Commission’s Digital Omnibus, welcoming the ambition to simplify EU digital rules while warning that simplification must be delivered in practice, not just on paper.
Advertising powers the digital economy. It allows businesses of all sizes to reach the right audiences and helps keep online content and services accessible to users. Yet, ongoing regulatory debates risk undermining this model, particularly by restricting targeted advertising. This push comes despite an already dense EU and national regulatory framework. Europe doesn’t need more laws, it needs better enforcement of those already in place.
The European Tech Alliance (EUTA), in collaboration with the Polish Presidency, hosted a pivotal discussion on ensuring user privacy in the digital age, with a particular focus on cookies and online tracking.
In today’s digital landscape, safeguarding user personal data and fostering innovation are paramount. While the General Data Protection Regulation (GDPR) is often presented as the EU’s golden rule, its interpretation is, at times, too rigid, departing from the intention and the spirit of the law. Europe needs robust data protection that coexists with a strong innovation landscape. To achieve this, we believe it is important to allow a risk-based interpretation of the GDPR, applied consistently across Europe. The GDPR is still fit for purpose – it is rather the interpretation of the text and provisions that needs to be reconsidered in enforcement. By doing so, we can protect users’ privacy rights while encouraging the development of cutting-edge solutions.
Today, the European Tech Alliance (EUTA) provided feedback to the European Commission on the General Data Protection Regulation (GDPR). In its contribution, EUTA mentioned that despite GDPR’s ambition to ensure a harmonised EU application, diverging interpretations by national data protection authorities across the EU create legal uncertainty. Companies face high
BRUSSELS, 28 JUNE 2023 – Late last night, European Union negotiators reached a “provisional political agreement” on the Data Act. This compromise between the European Parliament, the Commission, and the Council of Ministers paves the way for formal adoption of the regulation. The Data Act aims to harmonise rules unlocking
On Wednesday 6 September members of the European Tech Alliance presented evidence to MEPs on the ePrivacy Regulation and the impact it will have on Europe’s ability to grow and scale world-beating tech companies. Our thanks go to MEP Lauristin, rapporteur on the file, for hosting the event and chairing
On 25th April 2017, five members of the European Tech Alliance presented at a data workshop hosted by the Presidency Trio. The aim of the data workshop was to take a practical deep dive into data in the European tech sector. It was an interactive and private working meeting to ensure that