AI in the workplace: It’s time to implement, not duplicate
Artificial intelligence (AI) is transforming how we work, supporting people, creating new efficiencies, and helping companies of all sizes adapt in an increasingly competitive global economy. From optimising transport logistics to enabling smarter online shopping experiences, and supporting job-matching platforms and employee retention strategies, AI is already making a difference across Europe’s economy.
International Digital Strategy: Time to act to empower European tech at home and abroad
The European Commission unveiled its Strategy on International Digital Policy, outlining a roadmap to reinforce the EU’s position as a global digital leader. The European Tech Alliance (EUTA) welcomes this ambitious vision and calls on the Commission to ensure that political commitments are translated into concrete, actionable measures that empower European tech companies to grow within the single market and beyond.
AI is no longer just a competitive advantage, it’s a necessity
The European Tech Alliance (EUTA) welcomes the European Commission’s vision to make Europe a global leader in trustworthy AI. As outlined in the AI Continent Action Plan, the EU has taken an important step forward, but ambition must now be matched with action.
EUTA engages with Danish leaders ahead of Council Presidency
With Denmark set to assume the Presidency of the Council of the European Union from July to December 2025, the European Tech Alliance (EUTA) travelled to Copenhagen to discuss the future of EU digital policy and how Europe can unlock the growth potential of its homegrown tech companies. Our discussions focused on ensuring that EU digital policy in the coming years creates the right conditions for innovation, growth and global competitiveness.
Digital Fairness Starts with Smarter Enforcement
Over the past few weeks, we’ve explored some of the most debated issues in EU digital policy: dark patterns, addictive design, digital advertising, and subscription cancellations. These discussions often lead to calls for new legislation. But one message has been clear throughout this series: Europe doesn’t need more rules; it needs to make the existing ones work.
EUTA applauds the DMA enforcement actions as a crucial step toward fair digital competition
Today, the European Commission has found Apple and Meta in breach of the Digital Markets Act (DMA). The European Tech Alliance (EUTA) applauds the decision of the European Commission which reaffirms the importance of safeguarding fair competition in digital markets, a cornerstone of the European Union’s vision for a dynamic and competitive economy.
Subscription Cancellations: Enforce the Rules, Don’t Rewrite Them
The European Commission is considering new rules in the name of “digital fairness” to ensure cancelling a digital subscription is as easy as signing up.
The principle is sound, and one that European tech companies fully support. But the idea that this requires new legislation is misplaced. The issue is not a lack of regulation, but a lack of legal clarity and enforcement.
Digital advertising: What is at stake for Europe?
Advertising powers the digital economy. It allows businesses of all sizes to reach the right audiences and helps keep online content and services accessible to users. Yet, ongoing regulatory debates risk undermining this model, particularly by restricting targeted advertising. This push comes despite an already dense EU and national regulatory framework. Europe doesn’t need more laws, it needs better enforcement of those already in place.
Online Designs: Smarter Enforcement for a Healthier Digital Space
As digital services become central to everyday life, ensuring consumer well-being online is at the front and centre of European tech companies’ interest. Protecting users goes hand in hand with preserving user choice, encouraging innovation, and supporting the diversity of digital services that make the internet thrive. The key for Europe lies not in more rules, but in better enforcement: making sure existing protections deliver in practice, support responsible innovation, and uphold an internet that remains open, fair, and user-friendly.
Dark Patterns: Why More Laws Won’t Help
The European Union (EU) has taken significant steps to tackle dark patterns – frequently understood as manipulative design tricks that nudge users into choices they didn’t intend, often for the benefit of service providers. At least 13 pieces of legislation already cover these practices.