Artificial Intelligence: Get the “high-risk AI” category right, or Europe will have to import the AI it could have built
The promise of the AI Act is to help artificial intelligence develop in Europe while ensuring a trusted and safe ecosystem. The AI Act’s risk based approach keeps that promise alive by regulating only the riskiest uses. The Commission has drafted its Guidelines on Article 6 of the AI Act, defining which AI systems count as “high-risk”. No label in the AI Act carries more weight. The moment a system earns it, the heaviest obligations follow: conformity assessments, registration, data governance obligations and reams of documentation. So the line has to sit in the right place.
Same practice, two verdicts: Make consumer protection have one meaning across Europe
A subscription button that is legal in one country can trigger enforcement in the next. European tech companies live with that reality every day, and the consumers they serve get different protection depending on where they live. Europe wrote a strong consumer rulebook, yet 27 national authorities read and apply it in 27 ways.
The European Commission can close that gap. In Q4 2026, it will propose a review of the Consumer Protection Cooperation (CPC) Regulation. A welcome development. The existing CPC Network already produces results, but it can do far more. We ask for two things together: improve the enforcement of rules Europe already has, and resist piling new rules on top. This will give consumers the same protection wherever they live, ensures competitiveness, and gives European tech companies legal certainty.
DACs recast: A key step towards a smarter European taxation rulebook
The European Tech Alliance (EUTA) welcomes the European Commission’s recast of the Directive on Administrative Cooperation in the field of taxation (DACs), an important step towards a simpler, smarter and more proportionate tax reporting framework for European tech companies.
Digital Omnibus: EUTA leads industry coalition urging Council to honour simplification commitments
Ahead of the COREPER vote on 26 June, the European Tech Alliance (EUTA) is leading a broad coalition of 15 European tech and digital associations, representing startups, scale-ups, retailers, and the wider European digital economy across Europe and beyond.
The coalition strongly supports the proposal’s stated objective to reduce compliance burdens so that European companies can spend more time building and scaling. Getting the file right matters more than getting it done quickly.
Europe’s Tech Leaders Tell Brussels: One Market. One Rulebook. One Future.
Twenty C-levels from the European Tech Alliance (EUTA) members gathered in Brussels for the EUTA CEO Forum. Over the two days, they held high-level exchanges with European Parliament President Roberta Metsola, Executive Vice-President Henna Virkkunen, Commissioners Valdis Dombrovskis, Wopke Hoekstra and Michael McGrath, Directors-General Anthony Whelan (DG Competition) and Kerstin Jorna (DG Internal Market), and Member State representatives from France and Lithuania.
Digital Fairness Act: Another layer, or a rulebook that works ?
Europe has one of the world’s strongest consumer protection rulebooks. The problem is not what is written down. It is that the rules are not enforced consistently across the Single Market. European tech companies, meanwhile, face overlapping obligations that hold back innovation and growth. The Digital Fairness Act should fix enforcement and clarify how existing rules fit together, not pile a new layer on top.
As the European Commission prepares its Digital Fairness Act (DFA) for end 2026, the European Tech Alliance (EUTA) shares Commissioner McGrath’s ambition for a DFA that is “both a pro-consumer and pro-business initiative” and must “not duplicate or fragment the existing rulebook”.
Digital Omnibus: Time to go from simplification on paper to EU competitiveness in practice
The Digital Omnibus, the European Commission’s flagship package to simplify EU digital rules, is a genuine opportunity to make Europe’s digital rulebook clearer, more coherent and easier to work with, while ensuring the protection of users’ personal data and privacy. It contains real progress that European tech companies have long called for. It also contains provisions that, if left unchanged, would hold back the very competitiveness it is meant to unlock. As negotiations move forward, the European Tech Alliance (EUTA) urges co-legislators to preserve what works, and to fix what does not.
AI Omnibus: EUTA welcomes extended timelines in the political agreement
The European Tech Alliance (EUTA), representing leading European-born tech companies, today responded to the outcome of the AI Omnibus trilogue political agreement.
Valiuz joins the EUTA
The European Tech Alliance (EUTA) today announced that Valiuz is joining as its newest member, further strengthening the Alliance’s growing community of European and Europe-rooted technology companies.
EUTA welcomes Commission’s plan for simpler, clearer and better enforced EU rules
The European Tech Alliance (EUTA) welcomes the Communication adopted today by the European Commission setting out an ambitious plan to make EU lawmaking simpler, clearer and better enforced. Several elements directly echo EUTA’s longstanding asks, and the plan marks a meaningful step towards a Single Market that European tech can build, deploy and scale across.