AI Act: The EUTA Emphasises The Importance of a Risk-Based Approach that Strengthens Innovation in Europe

Brussels, 11 May 2023 – The European Parliament Internal Market (IMCO) and Civil Liberties (LIBE) Committees have adopted their position on the EU Artificial Intelligence (AI) Act, with 84 in favour, 7 against and 12 abstentions. The text will now be submitted to the European Parliament plenary vote in June 2023. The European Tech Alliance […]
European Tech companies meet with Spanish officials ahead of their Presidency of the Council of the EU

MADRID 28 APRIL 2023 – The European Tech Alliance (EUTA) has stepped up its ambitions to drive the growth and success of the European tech industry. Over the last two days, ten of the EUTA’s member companies met with Spanish officials in Madrid to discuss how to propel European and Spanish tech companies to the […]
EUTA gets to the next level

BRUSSELS 23 MARCH 2023 – The European Tech Alliance (EUTA) has taken a significant step forward in its mission to drive the growth and success of the European tech industry. Over the last two days, thirteen EU Tech CEOs met with EU policy leaders to discuss how to propel EU tech companies to the […]
Data Act: Five things that EU policymakers should get right

European digital champions and scaleups are eager to take advantage of the Data Act’s potential to offer innovative services for both businesses and consumers. To make this happen, the Data Act needs to get the basics right. The European Tech Alliance (EUTA) gathers digital successful companies built across Europe, with a total of 29 companies […]
eCommerce: Who is responsible for the information that consumers see online?

As consumers, we are all familiar with the challenges of knowing whether the information presented next to goods or services we want to buy is true. Is this 100% organic cotton t-shirt really organic? Is that aubergine pesticide-free? In today’s world, policymakers are working to shape the rules that determine who is responsible for providing […]
e-Commerce: Who do consumers buy from?

Getting confused about what a “platform” is when shopping online? With so many different players in the game, it’s no wonder that consumers and policymakers alike are struggling to keep up. In this blog, I explain the different business models that prevail in e-commerce and clarify how they differ from one another. This post primarily […]
EUTA co-signs industry letter expressing concerns on the extension of the withdrawal button to all distance sales

With 16 other trade associations, the EUTA expresses concerns on the extension of the withdrawal button to all distance contracts. The right framework to look at such a proposal would be the European Commission’s fitness check of the current EU consumer protection framework. The EUTA also raised concerns on how prescriptive the Council’s provision is. […]
Digital Fairness: EUTA contribution to the European Commission’s Consultation

As the European Commission is assessing European Union (EU) consumer law on digital fairness, the European Tech Alliance (EUTA) very respectfully shares some recommendations through the European Commission’s consultation on EU consumer law on digital fairness. We invite the European Commission to: Apply targeted rules to companies interacting with EU consumers Allow time for effective […]
The EUTA signs joint industry statement on the Data Act

On 1 February 2023, the EUTA co-signed a statement on the Data Act, alongside 29 other trade associations across-sectors, inviting EU policymakers to take sufficient time to preserve European innovation and competitiveness. European digital champions and scaleups are eager to take advantage of the Data Act’s potential to offer innovative services for both businesses and […]
The European Tech Alliance elects its new leadership

BRUSSELS, 1 February 2023 – In January 2023, the European Tech Alliance (EUTA) members elected nine new Board Members, and re-appointed Aurélie Caulier, Head of EU Public Affairs at Zalando, as Chair of the Board of the EUTA. The EUTA’s Board plays a central role in the strategic direction of the Association and in the […]