Digital Fairness Starts with Smarter Enforcement
Over the past few weeks, we’ve explored some of the most debated issues in EU digital policy: dark patterns, addictive design, digital advertising, and subscription cancellations. These discussions often lead to calls for new legislation. But one message has been clear throughout this series: Europe doesn’t need more rules; it needs to make the existing ones work.
EUTA applauds the DMA enforcement actions as a crucial step toward fair digital competition
Today, the European Commission has found Apple and Meta in breach of the Digital Markets Act (DMA). The European Tech Alliance (EUTA) applauds the decision of the European Commission which reaffirms the importance of safeguarding fair competition in digital markets, a cornerstone of the European Union’s vision for a dynamic and competitive economy.
Subscription Cancellations: Enforce the Rules, Don’t Rewrite Them
The European Commission is considering new rules in the name of “digital fairness” to ensure cancelling a digital subscription is as easy as signing up.
The principle is sound, and one that European tech companies fully support. But the idea that this requires new legislation is misplaced. The issue is not a lack of regulation, but a lack of legal clarity and enforcement.
Digital advertising: What is at stake for Europe?
Advertising powers the digital economy. It allows businesses of all sizes to reach the right audiences and helps keep online content and services accessible to users. Yet, ongoing regulatory debates risk undermining this model, particularly by restricting targeted advertising. This push comes despite an already dense EU and national regulatory framework. Europe doesn’t need more laws, it needs better enforcement of those already in place.
Online Designs: Smarter Enforcement for a Healthier Digital Space
As digital services become central to everyday life, ensuring consumer well-being online is at the front and centre of European tech companies’ interest. Protecting users goes hand in hand with preserving user choice, encouraging innovation, and supporting the diversity of digital services that make the internet thrive. The key for Europe lies not in more rules, but in better enforcement: making sure existing protections deliver in practice, support responsible innovation, and uphold an internet that remains open, fair, and user-friendly.
Dark Patterns: Why More Laws Won’t Help
The European Union (EU) has taken significant steps to tackle dark patterns – frequently understood as manipulative design tricks that nudge users into choices they didn’t intend, often for the benefit of service providers. At least 13 pieces of legislation already cover these practices.
Why Digital Fairness needs smarter enforcement, not more regulation
The European Union (EU) is considering new rules in the name of “digital fairness”. But what’s needed isn’t more legislation, it’s better enforcement of the rules we already have.
While creating a fair and transparent digital environment is a goal we all share, piling on new rules is not the solution. The real challenge lies in enforcing and clarifying the protections that already exist.
AI Continent Action Plan: Turn EU’s Vision into Action
The European Tech Alliance (EUTA) supports the European Commission’s ambition to position Europe as the AI continent. The AI Continent Action Plan outlines a strong vision, but it must now move from theory to practice: providing European tech companies with a clear, predictable, and risk-based framework.
EUTA calls for a future-proof EU payment framework supporting innovation and fair competition
The European Tech Alliance (EUTA) welcomes the European Commission’s proposals for the Payment Services Regulation (PSR) and the Third Payment Services Directive (PSD3) as a pivotal opportunity to build a more harmonised, innovative, and competitive payment landscape in Europe.
Guénolé Carré joins EUTA to support European tech companies
The European Tech Alliance (EUTA) is pleased to announce that Guénolé Carré has joined as its newest Policy Officer. With a strong background in European tech policy and experience in a public affairs consultancy, Guénolé will support the association’s mission to represent the interests of European tech and digital companies operating in Europe.