European Tech Alliance Position on Empowering Consumers for the Green Transition

The European Tech Alliance (EUTA) fully supports the EU’s green transition ambitions. As European tech companies, we share the view that a circular and green EU economy can enhance Europe’s competitiveness in today’s challenging global environment. 

We welcome the European Commission’s proposal to empower consumers for the green transition. We strongly believe that providing the consumer with relevant and trustworthy information is key in engaging the consumer in more sustainable consumption behaviour. 

At the same time, there are some areas where the proposal could be improved or clarified to ensure that both industry and consumers can fully play their role in the green transition. 

We invite EU policymakers to: 

→ Ensure that industry sustainability labels can continue contributing to a successful green transition

→ Pay equal attention to the impact of provisions on both goods and services

→ Create future-proof legislation by recognising proportionate, innovative and scalable verification methods to certification. 

→ Recognise the role of each actor in the value chain 

→ Ensure consumer awareness, not information overload

Read our full position here.

About the EUTA

The European Tech Alliance (EUTA) brings together and gives voice to the most exciting homegrown European tech companies across business models, member states and sectors.

Our objective is to create a better future for Europe through technology and based on shared EU values: we aim to contribute to our local economies and build a sustainable, greener, innovative and inclusive Europe for future generations.

Our track record of success highlights the recent growth and potential of the EU’s digital economy. With the right legal framework and policies that enable innovation and fair competition for all players, Europe can continue to prosper and produce more global European digital champions in the future.