With Denmark set to assume the Presidency of the Council of the European Union from July to December 2025, the European Tech Alliance (EUTA) travelled to Copenhagen to discuss the future of EU digital policy and how Europe can unlock the growth potential of its homegrown tech companies.
EUTA held high-level exchanges with Danish policymakers and digital stakeholders, including representatives from the Ministry for Digitalisation, the Ministry of Industry, Business and Financial Affairs, the Foreign Affairs Ministry and Tech Embassy, the Danish Competition and Consumer Authority, the Agency for Digital Government, the Danish Parliament, and the Chair of the expert group on Big Tech.
Our discussions focused on ensuring that EU digital policy in the coming years creates the right conditions for innovation, growth and global competitiveness. We emphasised four core priorities:
🔹 Simplification: Europe must become a place where digital businesses can thrive, not drown in bureaucracy. Regulatory simplification should benefit all innovators, not just SMEs, and support the rise of European digital champions.
🔹 Effective Enforcement: Today’s fragmented regulatory environment creates uncertainty for businesses. We called for better coordination within and across Member States, and for authorities to ensure consistent enforcement of existing rules.
🔹 Global-Ready AI Policy: To lead in artificial intelligence, Europe must adopt rules that are not only responsible and stable but globally competitive. European companies need the space and support to develop, train and scale AI models within the EU.
🔹 Digital Fairness: Rather than constantly rewriting the rulebook, Europe should focus on making current rules work. Clear guidelines on how EU laws interact, cross-border cooperation, and effective enforcement are essential to better protect consumers.
As Denmark prepares to lead Council discussions, EUTA remains committed to working with policymakers to shape a more harmonised and innovation-driven digital Europe, one where its tech companies can scale, compete and lead on the global stage.
About the European Tech Alliance
EUTA represents leading European tech companies that provide innovative products and services to more than one billion users. Our 33 EUTA member companies from 15 European countries are popular and have earned the trust of consumers. As companies born and bred in Europe, for whom the EU is a crucial market, we have a deep commitment to European citizens and values.
With the right conditions, our companies can strengthen Europe’s resilience and technological autonomy, protect and empower users online, and promote Europe’s values of transparency, rule of law and innovation to the rest of the world.
The EUTA calls for boosting Europe’s tech competitiveness by having an ambitious EU tech strategy to overcome growth obstacles, making a political commitment to clear, targeted and risk-based rules, and enforcing rules consistently to match the globalised market we are in.
For media inquiries, please contact:
Victoria de Posson, EUTA Secretary General
E-mail: victoria@eutechalliance.eu
E-mail: info@eutechalliance.eu
Phone: +32 476 25 08 16
www.eutechalliance.eu
