Brussels, 7 February 2025 – The European Tech Alliance (EUTA), in collaboration with the Polish Presidency, hosted a pivotal discussion on ensuring user privacy in the digital age, with a particular focus on cookies and online tracking.
As European tech companies, EUTA members are deeply committed to protecting user data. It benefits both consumers and businesses. However, regulatory complexity and overlapping rules risk stifling innovation rather than fostering it.
Key Questions addressed during the event included:
- What consumer harms are we trying to address? Are these already covered by existing laws such as GDPR, ePrivacy, Consumer Law, or the Digital Services Act (DSA)?
- How can we ensure tailored, risk-based regulations that protect European consumers while avoiding unnecessary complexity and fragmentation?
EUTA’s Key Recommendations:
✅ Regulations should fit like a puzzle, not a patchwork: Europe must move towards a clear and coherent regulatory framework that reduces compliance burdens while ensuring legal certainty.
✅ A multi-faceted approach is essential: Greater coordination is needed between national and EU authorities, as well as across different regulatory areas (competition, data protection, and consumer protection).
✅ A risk-based, proportionate approach: Europe must balance privacy, security, and competitiveness, ensuring an innovation-friendly environment for the long term.
📸 See event highlights here.
EUTA remains committed to working with policymakers to create a regulatory environment that empowers European businesses, protects consumers, and fosters innovation.
About the European Tech Alliance
EUTA represents leading European tech companies that provide innovative products and services to more than one billion users. Our 33 EUTA member companies from 16 European countries are popular and have earned the trust of consumers. As companies born and bred in Europe, for whom the EU is a crucial market, we have a deep commitment to European citizens and values.
With the right conditions, our companies can strengthen Europe’s resilience and technological autonomy, protect and empower users online, and promote Europe’s values of transparency, rule of law and innovation to the rest of the world.
The EUTA calls for boosting Europe’s tech competitiveness by having an ambitious EU tech strategy to overcome growth obstacles, making a political commitment to clear, targeted and risk-based rules, and enforcing rules consistently to match the globalised market we are in.
For media inquiries, please contact:
Victoria de Posson, EUTA Secretary General
E-mail: victoria@eutechalliance.eu
E-mail: info@eutechalliance.eu
Phone: +32 476 25 08 16
www.eutechalliance.eu
