Brussels, 27 February – As Europe shapes the future of artificial intelligence (AI) through the AI Act and the General Purpose AI (GPAI) Code of Practice, it faces a critical challenge:
How to foster innovation while ensuring responsible AI governance.
The latest EUTA paper, Ensuring Europe’s Competitiveness: Key Principles and Actions for the GPAI Code of Practice, sets out the essential steps to ensure European companies can compete effectively on the global AI stage.
A well-designed Code of Practice must support AI development, promote fair competition, and avoid unnecessary regulatory burdens. To achieve this, the paper outlines five key principles for policymakers:
- Avoid barriers to entry
- Make AI use practical
- Keep fair competition as a compass
- Make AI rules work for all businesses
- Support the twin transition
Alongside these principles, the paper proposes four concrete actions to ensure the GPAI Code remains clear, proportionate, and aligned with the AI Act, helping Europe build a thriving AI ecosystem:
- Limit scope to GPAI providers
- Ensure appropriate documentation
- No mandatory participation in standards-setting
- Ad-hoc external assessments
Read the full paper to explore the path forward for European AI innovation.
About the European Tech Alliance
EUTA represents leading European tech companies that provide innovative products and services to more than one billion users. Our 33 EUTA member companies from 16 European countries are popular and have earned the trust of consumers. As companies born and bred in Europe, for whom the EU is a crucial market, we have a deep commitment to European citizens and values.
With the right conditions, our companies can strengthen Europe’s resilience and technological autonomy, protect and empower users online, and promote Europe’s values of transparency, rule of law and innovation to the rest of the world.
The EUTA calls for boosting Europe’s tech competitiveness by having an ambitious EU tech strategy to overcome growth obstacles, making a political commitment to clear, targeted and risk-based rules, and enforcing rules consistently to match the globalised market we are in.
For media inquiries, please contact:
Victoria de Posson, EUTA Secretary General
E-mail: victoria@eutechalliance.eu
E-mail: info@eutechalliance.eu
Phone: +32 476 25 08 16
www.eutechalliance.eu
