Brussels, 17 February 2025 – The European Tech Alliance (EUTA) addressed the European Parliament’s Internal Market and Consumer Protection (IMCO) Committee, highlighting a key challenge: ensuring the effective enforcement of EU e-commerce and product safety legislation.
While the EU has a strong regulatory framework in place, enforcement remains a challenge. Ensuring consumer safety and fair competition requires a coordinated, risk-based approach rather than additional layers of regulation.
EUTA’s recommendations:
✅ Accelerating enforcement: Enforcement procedures must keep pace with digital commerce to ensure timely intervention.
✅ Enhancing Single Market coordination: Greater alignment within and between Member States and EU authorities is needed for a more consistent enforcement approach.
✅ Targeted enforcement mechanisms: Addressing non-compliant product inflows is as crucial.
✅ Strengthening enforcement tools: Customs authorities should have the resources and technology to effectively monitor and inspect goods.
✅ A strategic trade and diplomatic response: The EU should ensure a level playing field, including measures to hold non-EU actors accountable where necessary.
Stronger Enforcement, Not More Rules: Rather than introducing new regulations, Europe must focus on improving the enforcement of existing laws to protect consumers, support fair competition, and strengthen the Single Market.
EUTA remains committed to working with policymakers to ensure a clear, effective, and innovation-friendly regulatory environment that safeguards consumer trust and fosters a thriving digital economy.
About the European Tech Alliance
EUTA represents leading European tech companies that provide innovative products and services to more than one billion users. Our 33 EUTA member companies from 16 European countries are popular and have earned the trust of consumers. As companies born and bred in Europe, for whom the EU is a crucial market, we have a deep commitment to European citizens and values.
With the right conditions, our companies can strengthen Europe’s resilience and technological autonomy, protect and empower users online, and promote Europe’s values of transparency, rule of law and innovation to the rest of the world.
The EUTA calls for boosting Europe’s tech competitiveness by having an ambitious EU tech strategy to overcome growth obstacles, making a political commitment to clear, targeted and risk-based rules, and enforcing rules consistently to match the globalised market we are in.
For media inquiries, please contact:
Victoria de Posson, EUTA Secretary General
E-mail: victoria@eutechalliance.eu
E-mail: info@eutechalliance.eu
Phone: +32 476 25 08 16
www.eutechalliance.eu
