Unlocking European tech leadership at home and beyond

Promoting European-born tech companies is central to achieving the European Union’s (EU) wider goals. With the right conditions, our companies can strengthen Europe’s resilience and technological autonomy, protect and empower users online, and promote Europe’s values of transparency, rule of law and innovation to the rest of the world.

We represent

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Ordinary objects.
Extraordinary stories.​

Discover how European tech companies power our way of life .

One Market

A truly harmonised single market that empowers European tech companies to scale across Europe as easily as they do in one country,

One Rulebook​

We don’t need more rules. We need better ones. Any actor operating in a single market must respect our standards and laws. The rules are only good as their enforcement.

One Future

A true vision to empower European homegrown tech companies to scale across Europe without being buried in red tape.

Policy work

The EUTA focuses on fostering an ambitious EU tech strategy, enhancing Europe’s tech competitiveness, advocating for clear, targeted, and risk-based regulations, and supporting consistent rule enforcement in the globalised market. Our policy areas are dedicated to overcoming growth obstacles and promoting a thriving digital economy in Europe.

News

Stay informed with the latest developments and insights from the European Tech Alliance.

Digital Fairness Act: Another layer, or a rulebook that works ?

Europe has one of the world’s strongest consumer protection rulebooks. The problem is not what is written down. It is that the rules are not enforced consistently across the Single Market. European tech companies, meanwhile, face overlapping obligations that hold back innovation and growth. The Digital Fairness Act should fix enforcement and clarify how existing rules fit together, not pile a new layer on top.
As the European Commission prepares its Digital Fairness Act (DFA) for end 2026, the European Tech Alliance (EUTA) shares Commissioner McGrath’s ambition for a DFA that is “both a pro-consumer and pro-business initiative” and must “not duplicate or fragment the existing rulebook”.

Digital Omnibus: Time to go from simplification on paper to EU competitiveness in practice

The Digital Omnibus, the European Commission’s flagship package to simplify EU digital rules, is a genuine opportunity to make Europe’s digital rulebook clearer, more coherent and easier to work with, while ensuring the protection of users’ personal data and privacy. It contains real progress that European tech companies have long called for. It also contains provisions that, if left unchanged, would hold back the very competitiveness it is meant to unlock. As negotiations move forward, the European Tech Alliance (EUTA) urges co-legislators to preserve what works, and to fix what does not.

Our members

Partner with European tech for tomorrow’s digital vision.

For further inquiries, please contact our Secretary General, Victoria de Posson: victoria@eutechalliance.eu

* It reflects users, consumers and business customers from EUTA member companies, per year. It includes overlaps but illustrates the reach and impact of our services.