Unlocking European tech leadership at home and beyond

Promoting home-grown tech businesses is central to achieving the European Union’s (EU) wider goals. With the right conditions, our companies can strengthen Europe’s resilience and technological autonomy, protect and empower users online, and promote Europe’s values of transparency, rule of law and innovation to the rest of the world.

We represent

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News

Stay informed with the latest developments and insights from the European Tech Alliance.

EU Member States agree on EU Payment Rules: EUTA calls for safeguarding innovation, security, and market fairness

The European Tech Alliance (EUTA) acknowledges the political agreement reached today by EU Member State representatives on the proposed revision of the EU payment services framework, an important milestone in modernising Europe’s financial ecosystem.

While this agreement is a welcome step toward improving digital payments across the EU, EUTA is concerned that key provisions remain unaddressed and could unintentionally hinder innovation, expose merchants to fraud, and impose disproportionate burdens on businesses.

EUTA co-hosts high-level roundtable on the future of European e-commerce

As part of the Polish Presidency’s Digital Summit, the European Tech Alliance (EUTA), together with Classifieds Marketplaces Europe and Ecommerce Europe, co-hosted a high-level roundtable titled “Scaling European e-commerce: Smart regulation for a fair, resilient and sustainable Single Market.”

Three steps to enhance growth and innovation in Europe

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1. European Tech for European competitiveness

"Glovo struggled with very fragmented EU regulation during our scale-up process. Therefore we know that a clear legal framework would help European business to grow, innovate and successfully compete."
Sacha Michaud
Co-Founder Glovo

2. Smart Rules for a Stronger Europe

"At this pivotal time, the EUTA highlights key opportunities for industry and policymakers to work together to deliver an innovative, thriving and successful tech sector in Europe - a future that Trustpilot will play a full part in."
Adrian Blair
CEO Trustpilot

3. Better enforcement for fairer competition

"Criteo is at the heart of the open web which unlocked the power of data, laying the foundation for an AI revolution. More synergies and cooperation among national regulators will accelerate European techs’ leadership in data, AI and beyond."
Megan Clarken
CEO Criteo

Policy work

The EUTA focuses on fostering an ambitious EU tech strategy, enhancing Europe’s tech competitiveness, advocating for clear, targeted, and risk-based regulations, and supporting consistent rule enforcement in the globalised market. Our policy areas are dedicated to overcoming growth obstacles and promoting a thriving digital economy in Europe.

Partner with European tech for tomorrow’s digital vision.

For further inquiries, please contact our Secretary General, Victoria de Posson: victoria@eutechalliance.eu

Our members

* It reflects users, consumers and business customers from EUTA member companies, per year. It includes overlaps but illustrates the reach and impact of our services.