Unlocking European tech leadership at home and beyond

Promoting home-grown tech businesses is central to achieving the European Union’s (EU) wider goals. With the right conditions, our companies can strengthen Europe’s resilience and technological autonomy, protect and empower users online, and promote Europe’s values of transparency, rule of law and innovation to the rest of the world.

We represent

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News

Stay informed with the latest developments and insights from the European Tech Alliance.

Online Designs: Smarter Enforcement for a Healthier Digital Space

As digital services become central to everyday life, ensuring consumer well-being online is at the front and centre of European tech companies’ interest. Protecting users goes hand in hand with preserving user choice, encouraging innovation, and supporting the diversity of digital services that make the internet thrive. The key for Europe lies not in more rules, but in better enforcement: making sure existing protections deliver in practice, support responsible innovation, and uphold an internet that remains open, fair, and user-friendly.

Dark Patterns: Why More Laws Won’t Help

The European Union (EU) has taken significant steps to tackle dark patterns – frequently understood as manipulative design tricks that nudge users into choices they didn’t intend, often for the benefit of service providers. At least 13 pieces of legislation already cover these practices.

Why Digital Fairness needs smarter enforcement, not more regulation

The European Union (EU) is considering new rules in the name of “digital fairness”. But what’s needed isn’t more legislation, it’s better enforcement of the rules we already have.

While creating a fair and transparent digital environment is a goal we all share, piling on new rules is not the solution. The real challenge lies in enforcing and clarifying the protections that already exist.

Three steps to enhance growth and innovation in Europe

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1. European Tech for European competitiveness

"Glovo struggled with very fragmented EU regulation during our scale-up process. Therefore we know that a clear legal framework would help European business to grow, innovate and successfully compete."
Sacha Michaud
Co-Founder Glovo

2. Smart Rules for a Stronger Europe

"At this pivotal time, the EUTA highlights key opportunities for industry and policymakers to work together to deliver an innovative, thriving and successful tech sector in Europe - a future that Trustpilot will play a full part in."
Adrian Blair
CEO Trustpilot

3. Better enforcement for fairer competition

"Criteo is at the heart of the open web which unlocked the power of data, laying the foundation for an AI revolution. More synergies and cooperation among national regulators will accelerate European techs’ leadership in data, AI and beyond."
Megan Clarken
CEO Criteo

Policy work

The EUTA focuses on fostering an ambitious EU tech strategy, enhancing Europe’s tech competitiveness, advocating for clear, targeted, and risk-based regulations, and supporting consistent rule enforcement in the globalised market. Our policy areas are dedicated to overcoming growth obstacles and promoting a thriving digital economy in Europe.

Partner with European tech for tomorrow’s digital vision.

For further inquiries, please contact our Secretary General, Victoria de Posson: victoria@eutechalliance.eu

Our members

* It reflects users, consumers and business customers from EUTA member companies, per year. It includes overlaps but illustrates the reach and impact of our services.