Promoting home-grown tech businesses is central to achieving the European Union’s (EU) wider goals. With the right conditions, our companies can strengthen Europe’s resilience and technological autonomy, protect and empower users online, and promote Europe’s values of transparency, rule of law and innovation to the rest of the world.
11 June 2025 BRUSSELS
Stay informed with the latest developments and insights from the European Tech Alliance.
Over the past few weeks, we’ve explored some of the most debated issues in EU digital policy: dark patterns, addictive design, digital advertising, and subscription cancellations. These discussions often lead to calls for new legislation. But one message has been clear throughout this series: Europe doesn’t need more rules; it needs to make the existing ones work.
Today, the European Commission has found Apple and Meta in breach of the Digital Markets Act (DMA). The European Tech Alliance (EUTA) applauds the decision of the European Commission which reaffirms the importance of safeguarding fair competition in digital markets, a cornerstone of the European Union’s vision for a dynamic and competitive economy.
The European Commission is considering new rules in the name of “digital fairness” to ensure cancelling a digital subscription is as easy as signing up.
The principle is sound, and one that European tech companies fully support. But the idea that this requires new legislation is misplaced. The issue is not a lack of regulation, but a lack of legal clarity and enforcement.
The EUTA focuses on fostering an ambitious EU tech strategy, enhancing Europe’s tech competitiveness, advocating for clear, targeted, and risk-based regulations, and supporting consistent rule enforcement in the globalised market. Our policy areas are dedicated to overcoming growth obstacles and promoting a thriving digital economy in Europe.
For further inquiries, please contact our Secretary General, Victoria de Posson: victoria@eutechalliance.eu
© 2024 European Tech Alliance – Privacy Policy