Promoting European-born tech companies is central to achieving the European Union’s (EU) wider goals. With the right conditions, our companies can strengthen Europe’s resilience and technological autonomy, protect and empower users online, and promote Europe’s values of transparency, rule of law and innovation to the rest of the world.
A truly harmonised single market that empowers European tech companies to scale across Europe as easily as they do in one country,
The EUTA focuses on fostering an ambitious EU tech strategy, enhancing Europe’s tech competitiveness, advocating for clear, targeted, and risk-based regulations, and supporting consistent rule enforcement in the globalised market. Our policy areas are dedicated to overcoming growth obstacles and promoting a thriving digital economy in Europe.
Stay informed with the latest developments and insights from the European Tech Alliance.
EUTA President Adam Jay, with executives from Booking.com, HelloWork, OLX and Trivago, sets out three tasks for the Digital Omnibus. The European Tech Alliance (EUTA) today published a video in which its President Adam Jay, CEO of Vinted Marketplace, and executives from EUTA member companies set out what the Digital
The promise of the AI Act is to help artificial intelligence develop in Europe while ensuring a trusted and safe ecosystem. The AI Act’s risk based approach keeps that promise alive by regulating only the riskiest uses. The Commission has drafted its Guidelines on Article 6 of the AI Act, defining which AI systems count as “high-risk”. No label in the AI Act carries more weight. The moment a system earns it, the heaviest obligations follow: conformity assessments, registration, data governance obligations and reams of documentation. So the line has to sit in the right place.
A subscription button that is legal in one country can trigger enforcement in the next. European tech companies live with that reality every day, and the consumers they serve get different protection depending on where they live. Europe wrote a strong consumer rulebook, yet 27 national authorities read and apply it in 27 ways.
The European Commission can close that gap. In Q4 2026, it will propose a review of the Consumer Protection Cooperation (CPC) Regulation. A welcome development. The existing CPC Network already produces results, but it can do far more. We ask for two things together: improve the enforcement of rules Europe already has, and resist piling new rules on top. This will give consumers the same protection wherever they live, ensures competitiveness, and gives European tech companies legal certainty.
For further inquiries, please contact our Secretary General, Victoria de Posson: victoria@eutechalliance.eu
* It reflects users, consumers and business customers from EUTA member companies, per year. It includes overlaps but illustrates the reach and impact of our services.