
Digital Fairness Act: Another layer, or a rulebook that works ?
Europe has one of the world’s strongest consumer protection rulebooks. The problem is not what is written down. It is that the rules are not enforced consistently across the Single Market. European tech companies, meanwhile, face overlapping obligations that hold back innovation and growth. The Digital Fairness Act should fix enforcement and clarify how existing rules fit together, not pile a new layer on top.
As the European Commission prepares its Digital Fairness Act (DFA) for end 2026, the European Tech Alliance (EUTA) shares Commissioner McGrath’s ambition for a DFA that is “both a pro-consumer and pro-business initiative” and must “not duplicate or fragment the existing rulebook”.

