Unlocking European tech leadership at home and beyond

Promoting European-born tech companies is central to achieving the European Union’s (EU) wider goals. With the right conditions, our companies can strengthen Europe’s resilience and technological autonomy, protect and empower users online, and promote Europe’s values of transparency, rule of law and innovation to the rest of the world.

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Ordinary objects.
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Discover how European tech companies power our way of life .

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One Market

A truly harmonised single market that empowers European tech companies to scale across Europe as easily as they do in one country,

One Rulebook​

We don’t need more rules. We need better ones. Any actor operating in a single market must respect our standards and laws. The rules are only good as their enforcement.

One Future

A true vision to empower European homegrown tech companies to scale across Europe without being buried in red tape.
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Policy work

The EUTA focuses on fostering an ambitious EU tech strategy, enhancing Europe’s tech competitiveness, advocating for clear, targeted, and risk-based regulations, and supporting consistent rule enforcement in the globalised market. Our policy areas are dedicated to overcoming growth obstacles and promoting a thriving digital economy in Europe.

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News

Stay informed with the latest developments and insights from the European Tech Alliance.

Artificial Intelligence: Get the “high-risk AI” category right, or Europe will have to import the AI it could have built

The promise of the AI Act is to help artificial intelligence develop in Europe while ensuring a trusted and safe ecosystem. The AI Act’s risk based approach keeps that promise alive by regulating only the riskiest uses. The Commission has drafted its Guidelines on Article 6 of the AI Act, defining which AI systems count as “high-risk”. No label in the AI Act carries more weight. The moment a system earns it, the heaviest obligations follow: conformity assessments, registration, data governance obligations and reams of documentation. So the line has to sit in the right place.

16 July 2026

Same practice, two verdicts: Make consumer protection have one meaning across Europe

A subscription button that is legal in one country can trigger enforcement in the next. European tech companies live with that reality every day, and the consumers they serve get different protection depending on where they live. Europe wrote a strong consumer rulebook, yet 27 national authorities read and apply it in 27 ways.

The European Commission can close that gap. In Q4 2026, it will propose a review of the Consumer Protection Cooperation (CPC) Regulation. A welcome development. The existing CPC Network already produces results, but it can do far more. We ask for two things together: improve the enforcement of rules Europe already has, and resist piling new rules on top. This will give consumers the same protection wherever they live, ensures competitiveness, and gives European tech companies legal certainty.

9 July 2026

DACs recast: A key step towards a smarter European taxation rulebook

The European Tech Alliance (EUTA) welcomes the European Commission’s recast of the Directive on Administrative Cooperation in the field of taxation (DACs), an important step towards a simpler, smarter and more proportionate tax reporting framework for European tech companies.

24 June 2026
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Our members

Partner with European tech for tomorrow’s digital vision.

For further inquiries, please contact our Secretary General, Victoria de Posson: victoria@eutechalliance.eu

* It reflects users, consumers and business customers from EUTA member companies, per year. It includes overlaps but illustrates the reach and impact of our services.

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