The European Tech Alliance (EUTA) today reaffirmed its commitment to supporting the European Commission’s simplification agenda by submitting detailed contributions to both the AI and Digital Omnibus proposals and the Digital Fitness Check consultation.
Through these submissions, EUTA puts forward concrete proposals from European-born tech companies to ensure that the EU digital rulebook remains clear, coherent, and workable in practice, while continuing to protect fundamental rights and support innovation across the Single Market.
AI Omnibus
EUTA proposed targeted improvements to ensure the AI Act remains genuinely risk-based, operationally workable, and innovation-enabling.
Recommendations include clarifying the classification of high-risk systems, ensuring proportionate transparency requirements, and linking compliance timelines to the availability of practical guidance and standards.
Digital Omnibus
EUTA outlines practical recommendations to strengthen legal clarity and ensure that simplification delivers tangible results for businesses operating across Europe.
Digital Fitness Check
EUTA highlights how overlapping rules, fragmented implementation across Member States, and duplicative reporting obligations continue to divert resources away from innovation and growth for European tech companies.
These contributions build on EUTA’s “Reset the Win Code” initiative, which calls for smarter and more coherent regulation to unlock Europe’s digital competitiveness and allow companies to scale across the Single Market.
Together, these submissions demonstrate how Europe’s digital rulebook can be simplified without lowering standards, by improving legal certainty, aligning overlapping frameworks, and focusing regulatory efforts where they have the greatest impact.
Victoria de Posson, Secretary General of the European Tech Alliance, said:
“Simplification means making Europe’s digital rulebook work in practice. European tech companies need clear, coherent and enforceable rules that allow them to innovate and scale across the Single Market. Through our contributions to the AI and Digital Omnibuses and the Digital Fitness Check, EUTA is putting forward concrete solutions to make Europe’s digital framework simpler, smarter and more competitive.”
About the European Tech Alliance
EUTA represents leading European tech companies that provide innovative products and services to more than one billion users. Our 36 EUTA member companies from 16 European countries are popular and have earned the trust of consumers. As companies born and bred in Europe, for whom the EU is a crucial market, we have a deep commitment to European citizens and values.
With the right conditions, our companies can strengthen Europe’s resilience and technological autonomy, protect and empower users online, and promote Europe’s values of transparency, rule of law and innovation to the rest of the world.
The EUTA calls for boosting Europe’s tech competitiveness by having an ambitious EU tech strategy to overcome growth obstacles, making a political commitment to clear, targeted and risk-based rules, and enforcing rules consistently to match the globalised market we are in.
For media inquiries, please contact:Victoria de Posson, EUTA Secretary General
E-mail: victoria@eutechalliance.eu
E-mail: info@eutechalliance.eu
Phone: +32 476 25 08 16
www.eutechalliance.eu
