This week, the European Tech Alliance (EUTA) brought together 20 leading European tech CEOs and executives for the 2025 EUTA CEO Forum in Brussels. In its largest Forum to date, EUTA presented a united CEO Call for Action titled “One Market. One Rulebook. One Future.” to top European policymakers, advocating for a more competitive, trusted, and innovation-friendly European single market.
Turning Ambition into Action
With Europe standing at a pivotal moment for its digital future, EUTA members’ CEOs outlined a clear agenda:
🔹Simplification: Cut the red tape and empower growth by eliminating obsolete rules, stopping the layering of new ones, and delivering smarter, more efficient regulation.
🔹Enforcement: Ensure better and more consistent enforcement of existing rules across the Single Market, ending the current patchwork of national interpretations that stifle innovation.
🔹Winning with AI: Equip European players to compete globally with clear, stable, and proportionate AI rules that encourage innovation and responsible development.
🔹Data Policy: Foster a data economy that protects privacy and security while powering innovation and responsible data reuse.
🔹Digital Fairness: Focus on making existing regulations work better rather than introducing new, overlapping rules.
Antoine Jouteau, CEO of Leboncoin and President of the European Tech Alliance, said:
“European innovators are ready to lead, but EU rules must empower, not hold them back. It’s time to turn ambition into action.”
High-Level Engagement with Policymakers
The CEOs engaged in a series of strategic discussions with key EU and national leaders, including:
- Ekaterina Zaharieva, European Commissioner for Startups, Research and Innovation
- Roberto Viola, Director General for Communications Networks, Content and Technology (DG CNECT), European Commission
- Linsey McCallum, Deputy Director-General for Competition (DG COMP), European Commission
- AI Office leadership: Director Lucilla Sioli, Head of Unit Killian Gross, and Head of Unit Malgorzata Nikowska
- Paweł Karbownik, Undersecretary of State, Ministry of Finance of Poland
- Ambassador Cáit Moran, Ireland’s Deputy Permanent Representative to the European Union
- MEP Anna Cavazzini
The discussions focused on delivering practical solutions for fostering innovation, scaling AI responsibly, enabling a competitive data economy, and ensuring consistent and effective enforcement of EU digital rules.
Representing Europe’s Digital Champions
Participating CEOs and executives represented some of Europe’s most dynamic and innovative tech companies, including: AirHelp, Allegro, AppJobber, Bol, Cdiscount, Criteo, Delivery Hero, FREENOW, Hellowork, Leboncoin, Proton, Stripe, The Stepstone Group, Too Good To Go, Trustpilot, Vend, Vinted, and Wolt.
Victoria de Posson, EUTA Secretary General, added:
“Our CEOs delivered a strong and united call for Europe to support its homegrown tech success stories. European tech is a strategic asset. Smarter regulation and consistent enforcement are essential to ensuring our companies can innovate, scale, and compete globally. The time to act is now.”
About the European Tech Alliance
EUTA represents leading European tech companies that provide innovative products and services to more than one billion users. Our 33 EUTA member companies from 15 European countries are popular and have earned the trust of consumers. As companies born and bred in Europe, for whom the EU is a crucial market, we have a deep commitment to European citizens and values.
With the right conditions, our companies can strengthen Europe’s resilience and technological autonomy, protect and empower users online, and promote Europe’s values of transparency, rule of law and innovation to the rest of the world.
The EUTA calls for boosting Europe’s tech competitiveness by having an ambitious EU tech strategy to overcome growth obstacles, making a political commitment to clear, targeted and risk-based rules, and enforcing rules consistently to match the globalised market we are in.
For media inquiries, please contact:
Victoria de Posson, EUTA Secretary General
E-mail: victoria@eutechalliance.eu
E-mail: info@eutechalliance.eu
Phone: +32 476 25 08 16
www.eutechalliance.eu
